Every year Edelman releases its Trust Barometer report (Executive Summary) to measure consumer confidence in business and, if we’re taking a cue from Chris Brogan and Julien Smith, identify the biggest ‘trust agents’ helping them to make their decisions. This year the findings are getting some people wondering about the overall impact on social media.
Social media has always “worked” because people trusted the advice and recommendations of people ‘like them’ over the cold marketing they were accustomed to. They trusted thatRead More
From Small Business Trends
Getting Bloggin’: Customers Trust Transparent Experts
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