Small businesses are no longer cutting edge by calling themselves “green.” Big corporations like Wal-Mart and Nike down to the corner café are cultivating a greener image as consumer demand for environmentally responsible products and operations quickly goes mainstream.
What this means: Businesses genuinely trying to limit their environmental toll must now work harder to authenticate their green practices and convince consumers they’re for real – not just throwing around green lingo.
The next phase of green business evolution will focus onRead More
From Small Business Trends
Five Green Business Trends For 2010
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